“Hey, have you seen the latest video from Coca Cola!?”
Ever find yourself saying that when you stumble upon something truly captivating?
Notice that we don’t ask:
“Hey, have you seen the old stuff?”
or
“Hey, tell me what you already know.”
Nope, we’re all about the NEW. Because ‘NEW’ is where the magic happens. And that’s why we, as business owners, need to keep our marketing game fresh and exciting.
Why Sticking with Old Ads Is Like Missing the Bus
Social media is a powerhouse. It’s got all the perks: easy access to your audience, viral potential, and a direct line to the perfect prospects for your business.
But…
…Here’s the catch…
…there are some real challenges.
The biggest? The ever-decreasing attention span. You’ve seen it—the rapid-fire scrolling, the quick shifts from one thing to the next. It’s not just a trend; it’s the new norm.
So, how do we handle it?
Don’t worry, I’m not going to suggest you start doing viral dance trends.
There’s a smarter way to keep your audience engaged.
How Video Ads Keep the Excitement Alive
The trick isn’t to churn out content in tiny, 60-second bites. It’s about harnessing the power of video to grab attention and hold it.
Video ads are your ticket to making a lasting impression.
Don’t just run one video ad. Run several variations.
Don’t stick to one format. Experiment with different styles—quick teasers, behind-the-scenes clips, or in-depth stories.
If your audience is truly engaged, they’ll stick around. But you need to keep offering fresh, compelling content.
It’s all about creating a dynamic range of video ads that cater to different tastes and stages of the customer journey.
So if you’re currently running one video ad? Time to roll out at least three or four.
If you’ve got a single video in your retargeting campaign? Boost it with five or ten more.
Why the First Few Seconds Matter
Here’s a little secret: those initial seconds of your video are crucial. Use them to captivate your audience and make them want more. Start with something eye-catching, intriguing, or surprising.
Crafting Your Video Ad Story
Creating a compelling video ad starts with a strong story. What makes your business unique? What problem are you solving? How do you improve your customers’ lives? That’s the core of your ad.
Keep it simple and focused. You don’t need a blockbuster budget. Sometimes, an authentic, heartfelt story can make a bigger impact than a flashy production.
Show, Don’t Just Tell
In video ads, showing is always better than telling. Instead of just talking about your product, show it in action. Let your audience see how it works, how it’s made, and how it benefits them. This not only makes your ad more engaging but also builds trust.
Consistency Is Key
One video ad is great, but a series of them is even better. Consistency builds recognition and trust. Create a sequence of videos that explore different aspects of your story, highlight various products, or feature customer testimonials. This keeps your audience engaged and coming back for more.
The Bottom Line
Let’s get real—video ads aren’t just a cost; they’re a powerful investment. They offer a wealth of data and insights that help you refine your strategy and boost your results. Higher engagement rates, increased brand awareness, and more conversions all contribute to a healthier bottom line.
In fact, businesses using video marketing see significant growth.
Embrace the Power of Meta Ads
As digital marketing evolves, video will only become more crucial. With more people engaging with video content daily, incorporating video ads into your strategy is a must.
So, embrace the magic of video ads. Start small, think big, and let your story shine. With video, you’ve got the power to elevate your business and achieve your goals.
Untill next time,
Vicky
P.S. Want to see how video ads can transform your business? Get in touch. Fill out the form at analysis, and one of my team members will be in touch to see if we’re a good fit.
